Back in March I blogged about how to use Video. In the May edition of B2B magazine there is a short interview with Jeremy Allaire who makes a few points that are very consistent with my post:
- The challenges of using YouTube as your primary video strategy: loss of control, experience and limited engagement.
- Leverage YouTube to reach customers, then bring them to your own site where you control the experience.
- Taking advantage of syndication to social networks (i.e. YouTube)
- Adding very clear calls to action to send uses back to your site
- The importance of metrics
i am not suggeting Jeremy read my blog and stole my ideas (I would be honored, he has been an industry visionary for years. I have been tracking him since the early days of Cold Fusion), just pointing out there is validation from an industry expert of these concepts.
Our fantastic Social Media Strategist, Dirk Shaw has a very interesting blog post about earned content. We have been chatting about how companies need to develop a content marketing strategy that includes content aggregation as well as content syndication.
If you are interested in learning more about social media you should follow Dirk at @dirkmshaw and you may find the white paper I wrote on Enterprise Social Media Strategies interesting.
